Which of the Following Is the Best Explanation for Why

question 36

Multiple Choice

Which of the following is the best explanation for why the price of gasoline increases during the summer months?

• A) Oil producers have higher costs of production in the summer.
• B) Sellers have to earn profits during the summer to cover losses in the winter.
• C) There is increased driving by families going on vacation.
• D) There is less competition among oil refineries in the summer.
• E) The number of gas stations open 24 hours a day rises in the summer months and so the price must rise to cover the higher costs.

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Definitions:

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain viewpoint or take specific action.

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Fundamental plans or approaches necessary to achieve a particular goal or outcome.

AIDA Plan

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide promotional communications.

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