You Are More Sensitive to a Change in Price If

question 321

Multiple Choice

You are more sensitive to a change in price if you

• A) spend a lot of your income on the good.
• B) spend a small percentage of your income on the good.
• C) buy very little of the good.
• D) do not buy the good regularly.
• E) have a very inelastic demand for the good.

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Definitions:

Discount Rate

The interest rate used to discount future cash flows to their present value.

Salvage Value

The assessed salvage value of an asset at the close of its lifespan.

Pretax Return

The income earned by a company before taxes are deducted.

Internal Rate Of Return

The discount rate at which the net present value of an investment project is zero; the rate of return of a project over its useful life.