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Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs, enabling more targeted and effective marketing strategies.
Behavioral Segmentation
The process of dividing consumers into groups based on their observed behaviors, such as purchasing habits, brand interactions, and product usage.
Behavioral
Pertaining to the actions or reactions of individuals or systems in response to external or internal stimuli, often studied in psychology and marketing.
Demographic
Statistical data relating to the population and particular groups within it, often used for identifying target markets.
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