Why Do Publishers Print the First Edition of a Book

question 341

Multiple Choice

Why do publishers print the first edition of a book by a popular author in hard cover and not in paperback?

• A) Hard cover books are long lasting and paperbacks can rip easily.
• B) Readers who want to read the book as soon as it comes out will be willing to pay a higher price compared to those who can wait for the paperback edition.
• C) A hardcover is the publishers' way of rewarding the avid readers.
• D) Publishers are not sure of the demand.
• E) Publishers cannot price discriminate.

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