Product Differentiation Involves Making a Product That Is

question 176

Multiple Choice

Product differentiation involves making a product that is

• A) slightly different from the products of competing firms.
• B) no different than the products of competing firms.
• C) very different from the products of competing firms.
• D) completely different from the products of competing firms.
• E) cheaper than the products of competing firms.

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Definitions:

Account Representative

An individual responsible for managing and maintaining the relationship between a company and its clients.

Retail Salesperson

An individual who sells goods or services directly to customers in a retail setting, assisting them in finding what they are looking for.

Sales Engineer

A sales engineer is a professional who sells complex scientific and technological products or services to businesses.

Order-Taker

An individual whose role is primarily to take customer orders without actively engaging in sales persuasion or additional selling activities.