Competitive Advantage Occurs If Customers Perceive That They Receive More

question 18

True/False

Competitive advantage occurs if customers perceive that they receive more value from their transaction with an organization than from its competitors.

---

Definitions:

Social Attribution

The process by which individuals explain the causes of behavior and events in social contexts, attributing these to internal or external factors.

Affiliative Attribution

The tendency to attribute one's successes or failures to factors that enhance or maintain social relationships.

Internal Attribution

The process of explaining an individual's behavior by attributing it to internal characteristics, such as personality traits or attitudes.

Cisgender

Refers to individuals whose gender identity matches the sex they were assigned at birth.