Pepsi Provides Heineken with Its Formula or Agrees to Supply

question 34

Multiple Choice

Pepsi provides Heineken with its formula or agrees to supply the cola syrup and Heineken adds carbonated water,packages it in appropriate containers,and sells it in the Netherlands.Pepsi cannot enter into a similar agreement with another firm to sell Pepsi in the Netherlands,and Heineken cannot alter the product,nor can it begin duplicating other Pepsi products (such as Lays Potato Chips) without a separate agreement.This is an example of:

• A)Franchising.
• B)Exporting.
• C)Licensing.
• D)Contract manufacturing.
• E)Management contracts.

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Definitions:

Taste Bud

A sensory organ found on the tongue that perceives taste, including sweet, sour, salty, bitter, and umami.

Supertasters

Individuals with a heightened sense of taste, often having a higher density of taste buds on their tongue.

Papillae

Small, nipple-like structures on the tongue where taste buds are located, responsible for the sensation of taste.

Sound Wave

A sound wave is a pattern of disturbance caused by the movement of energy traveling through a medium (such as air, water, or any other liquid or solid matter).