While at the Bookstore,you Listen in on an Author Speaking

question 18

Multiple Choice

While at the bookstore,you listen in on an author speaking to a crowd of fans about her research and experience working with color in the clothing industry.She talks about the biology behind color,including how our eyes have thousands of receptors that are each sensitive to a different range of light wavelengths.As she continues,you realize she is explaining the ____ theory of color vision.

• A) trichromatic
• B) synesthetic
• C) gate-control
• D) opponent-process

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Definitions:

Legislation

Laws and regulations that have been enacted by a governing body to control, authorize, or restrict certain activities.

Customer Value

The perception of what a product or service is worth to a customer compared to the alternatives.

Value Proposition

A promise of value to be delivered, communicated, and acknowledged by a customer, distinguishing a product or service from competitors.

Market Segments

Division of a broader market into smaller, homogenous groups of consumers with similar needs, wants, or demographic profiles.