Thirty Years Ago,it Took Margie Ten Hours to Learn How

question 107

Multiple Choice

Thirty years ago,it took Margie ten hours to learn how to ride a bike.She has not ridden a bike since then.Now she is relearning how to ride a bike,but this time,it takes her only five hours.Because it took her less time to relearn the skill than to learn it initially,Margie is demonstrating ____.

• A) the recency effect
• B) savings
• C) retroactive inhibition
• D) proactive inhibition

---

Definitions:

Marketing Intermediary

refers to businesses or individuals that act as intermediaries within the distribution channel, facilitating the sale of products from producers to end consumers.

Raw Materials

Basic materials that are used in the production process to manufacture goods, often transformed or combined with other materials in the manufacturing process.

Automatic Merchandising

A retailing strategy that involves the use of self-service and vending machines for selling products directly to customers.

Direct Selling

A sales strategy in which products are marketed directly to consumers, bypassing traditional retail locations.