Roland Is Hungry,so He Goes to McFood Place

question 123

Multiple Choice

Roland is hungry,so he goes to McFood Place.But when he gets in line,he realizes he doesn't have any money.He sees a woman set her French fries down on a table,then walk away.Roland quickly grabs the fries and left.According to Freud,Roland's actions are driven by his ____,which operates on the ____ principle.

• A) id; pleasure
• B) id; reality
• C) ego; pleasure
• D) ego; reality

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Definitions:

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Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.

Push Strategy

A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.

Promotional Mix

The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.