Which of the Following Is a Source of External Data

question 71

Multiple Choice

Which of the following is a source of external data?

• A) Tax records
• B) Sales records
• C) Transaction records
• D) Personnel records

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Definitions:

Agenda-Setting Theory

Theory that the media can set the public agenda by selecting certain news stories and excluding others, thus influencing what audiences think about.

Two-Step Flow Model

Theory on media effects that suggests audiences get information through opinion leaders who influence their attitudes and beliefs, rather than through direct, firsthand sources.

Textual Poaching

A term from media studies referring to how audiences creatively appropriate and give new meanings to media texts, often subverting original intentions.

Textual Poaching

The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.