Information in Databases Can Now Be Cross-Matched to Create Profiles

question 33

True/False

Information in databases can now be cross-matched to create profiles of people and predict their behavior,based on their transactions with educational,financial,and governmental institutions.

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Definitions:

Competitors' Products

Goods or services offered by companies that compete within the same market segment.

Product Characteristics

Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Promotion

Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.