E-Business Includes Transactions That Generate Demand for Goods and Services

question 9

True/False

E-business includes transactions that generate demand for goods and services.

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Definitions:

Possession Utility

The value or usefulness that comes from a consumer being able to possess a product, enabling its use when and where the consumer wishes.

Ownership Utility

The added value or satisfaction a consumer obtains from owning a product and being able to use it as desired.

Form Utility

The value added to products through the process of transformation, creating a more desirable product for consumers.

Place Utility

The value added to products by having them available at a location where they are needed or wanted.