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Rivalry among existing competitors is high when many competitors occupy the same marketplace position.
Consumer Type
Refers to the characteristics or categories of consumers distinguished by preferences, purchasing behavior, or demographic factors.
Demand Function
A mathematical model that describes the relationship between the quantity of a good or service consumers are willing to buy and factors such as its price, consumers' income, and prices of related goods.
Market Share
The portion of a market controlled by a particular company or product, represented as a percentage of total sales in the industry.
Perceived Market
The market as understood or interpreted by individuals or firms, potentially affecting their decisions or strategies.
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