Which of the Following Terms Is Computed by Dividing the Number

question 65

Multiple Choice

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

• A)Cost per click (CPC)
• B)Cost per thousand (CPM)
• C)Click-through rate (CTR)
• D)Cost per impression rate (CPI)

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Definitions:

Sensory Receptors

Specialized cells or neuronal structures that respond to specific types of external stimuli, such as light, sound, pressure, or chemicals, sending signals to the brain.

Bottom-up Processing

An approach in perception where processing starts with sensory input and builds up towards the final conceptual representation.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant or unchanging stimuli.

Stimulus Energies

The physical or environmental energies that an organism can detect and respond to, such as light, sound, and temperature.