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Why Must Organizations Look at Search Engine Optimization (SEO)as a Method

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Essay

Why must organizations look at search engine optimization (SEO)as a method to be included in their Web marketing campaigns?


Definitions:

Ethical Compliance Programs

Implemented frameworks within organizations designed to ensure activities and practices comply with ethical standards, laws, and regulations.

Federal Sentencing Guidelines

A set of regulations that determine the punishment for individuals and organizations convicted of federal crimes, encouraging ethical behavior through penalties.

Consumer Misconduct

Any behavior by consumers that is unethical or illegal, including fraud and deceit in the marketplace.

Business Misconduct

Inappropriate, unethical, or illegal actions conducted by individuals or entities in the context of their business operations.

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