Using _____ Requires Gathering a Lot of Information About Customers

question 4

Multiple Choice

Using _____ requires gathering a lot of information about customers' preferences and shopping patterns,and some customers get impatient with answering long surveys about their preferences.

• A) cybersquatting
• B) customization
• C) personalization
• D) replication

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Definitions:

Direct Materials

Raw materials that are directly consumed in the manufacturing of a product and are easily identifiable in the finished product.

Period Cost

Expenses incurred that are not directly tied to production activities, such as selling, administration, and financial costs.

Direct Labor

The wages paid to workers directly involved in the production of goods or services.

Intangible Asset

An asset that lacks physical substance but provides future economic benefits, such as intellectual property, goodwill, and brand recognition.