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E-distributors offer fast delivery of a wide selection of products and services,usually at lower prices,and they help companies reduce the time and expense of searching for goods.
Central
Pertaining to the most important or primary component in a system or concept.
Peripheral
Relating to or situated on the edge or periphery of something, often indicating a boundary or outside limit.
Peripheral Route
In the Elaboration Likelihood Model of persuasion, a way of processing information that does not involve deep thinking and focuses on superficial cues.
Central Route
Part of the Elaboration Likelihood Model of persuasion, it involves thoughtful consideration of the arguments presented.
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