List Three Items an Organization Can Do with a Customer

question 93

Essay

List three items an organization can do with a customer relationship management (CRM) system.

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Definitions:

Intangible Resources

Non-physical assets possessed by a firm, such as brand reputation, intellectual property, and organizational culture, which can offer competitive advantage.

Intangible Resource

Assets that cannot be physically touched or held, such as brand reputation, intellectual property, or organizational culture.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Management Function

encompasses the processes or activities that managers perform to plan, organize, lead, and control operations within an organization to achieve specified objectives.