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What IT tools are needed to implement a personalization system?
F. Skinner
B.F. Skinner was an influential American psychologist known for his work in behaviorism, particularly the development of the theory of operant conditioning.
Albert Bandura
A psychologist who is well-known for his work on social learning theory and the concept of self-efficacy.
Interactionist Approach
A theoretical perspective that emphasizes the combined effects of both individual characteristics (such as genetic traits) and environmental factors (such as societal influences) on human behavior.
Self-Efficacy
Refers to an individual's belief in their own ability to complete tasks and reach goals.
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