Examlex
Describe the role of a model builder in the decision-making process with an example.
Motive
A need or want that is strong enough to cause the person to seek satisfaction.
Locus of Control
A psychological concept referring to an individual's belief about how much control they have over the outcomes of events in their lives.
Satisfaction
A measure of how products or services meet or surpass customer expectation.
Postpurchase Cognitive Dissonance
The psychological conflict or anxiety that consumers may experience after making a difficult purchase decision, often involving doubt about the purchase.
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