Push Technology Can Be Effective for Both Business-To-Consumer (B2C)and Business-To-Business

question 50

True/False

Push technology can be effective for both business-to-consumer (B2C)and business-to-business (B2B)marketing.

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Definitions:

Economies Of Scope

Cost advantages that enterprises obtain due to the efficient production of a wider variety of goods or services together rather than separately.

Long-Run Marginal Cost

The cost of producing one more unit of a product when all production factors are variable.

Pricing

The process of determining the value that will be charged for goods or services.

Production Lines

The arrangement or sequence of machinery and equipment in a factory where a product is assembled progressively through various stages of production.