The L in OLI Theory Stands for Loyalty,and This Factor

question 25

True/False

The L in OLI theory stands for loyalty,and this factor makes it more difficult for firms to substitute foreign operations for domestic as they fear a loss of sales due to negative publicity.

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Definitions:

Zipf's Law

A statistical distribution principle stating that in a given dataset, the frequency of any item is inversely proportional to its rank in the frequency table.

Marketing Communications

The variety of strategies and tools companies use to communicate with their target market, including advertising, sales promotions, public relations, and direct marketing.

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through communication.

Persuasion Knowledge Model

A framework describing how people develop and use knowledge about persuasion to interpret and engage with persuasive messages.