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A critical assumption made by all economic models is that
Informational Influence
describes the effect on an individual's behavior that occurs when they accept information from others as evidence about reality, leading to conformity.
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms, values, or expectations.
Collective Identities
Refers to the shared sense of belonging to a group, which shapes members' perceptions, actions, and interactions.
Asch Situation
A social psychology experiment by Solomon Asch that demonstrated the influence of group pressure on conforming.
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