Examlex
If consumers are loyal to the products of an existing firm,this loyalty may
Denying Existence
The refusal to acknowledge the reality or presence of something, often as a defense mechanism.
Contingency Plan
A strategy prepared to address unexpected events or emergencies, minimizing negative effects and maintaining operational continuity.
Back-Up Plan
A prearranged alternative set of actions or resources available in case the original plan fails or encounters problems.
Executive Reality Check
A critical evaluation or assessment meant to provide company leaders with a clear and accurate understanding of the business's actual situation as opposed to perceived notions.
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