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Firms will have a greater incentive to cheat on a collusive agreement when
Product Development
The complete process of bringing a new product or service to market, from initial concept through design, manufacturing, and launch.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Prospective Buyers
Individuals or entities showing interest in purchasing a product or service, being considered potential customers by sellers.
Marketing Action
Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.
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