Examlex
In a perfectly competitive market,
On-Brand Behaviour
Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.
Firm Culture
The shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.
Brand Audit
A comprehensive examination of a brand's current position in the market compared to its competitors and a review of its effectiveness.
Firm Activities
Actions or tasks undertaken by a business in pursuit of its goals, which can range from operational to strategic in nature.
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