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Defining a market involves deciding how to view
Best-Case Scenario
The most optimistic prediction of how a situation could unfold in the future.
Earnings Before Taxes
A measure of a company’s financial performance that calculates profits before taxes are deducted.
Sales Price
The financial value assigned to a product or service available for purchase in the market.
Variable Costs
Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor expenses.
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