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In measuring the sensitivity of demand,the
Marginal Cost
The increase in total production costs from making one additional unit of a product or service.
Producing Unit
An individual entity, such as a factory or company, involved in the production of goods or services.
Marginal Revenue
The additional income received from selling one more unit of a good or service.
Selling Unit
A specific quantity or configuration of a product that is made available for sale to consumers.
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