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Demand for a good is likely to be less elastic
Customer Orientation
a business approach focused on understanding and meeting the actual needs and desires of customers, rather than just selling products or services.
Customer Satisfaction
The measure of how products or services provided by a company meet or surpass customer expectation.
Production Era
A historical period in business thought where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs or desires.
Consumer Demand
The desire of purchasers for products or services that they are willing and able to buy at given prices.
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