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The theory of consumer demand
Normal Good
A good for which demand increases as the income of the consumer increases, all other factors being equal.
Substitutes
Products or services that can replace each other in use, where an increase in the price of one leads to an increase in demand for the other.
Complements
Goods that are often used together, where the increase in the consumption of one leads to an increase in the consumption of the other.
Demand Curve
A graph showing the relationship between the price of a good or service and the quantity demanded, typically downward sloping.
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