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The change in total revenue obtained by selling an additional unit of output is
Cognitive Dissonance Theory
A theory proposed by Leon Festinger that suggests discomfort arises from holding two conflicting beliefs, leading to an alteration in one's attitudes or behaviors to reduce the dissonance.
Psychological Discomfort
Psychological discomfort is a state of mental unease or distress, often resulting from challenging or conflicting beliefs, thoughts, or emotions.
Attitudes And Behaviors
Refers to the relationship between how individuals think and feel about various topics, objects, or individuals and how this affects their actions or reactions in various situations.
Effort Justification
The phenomenon where people attribute greater value to outcomes they had to put effort into achieving.
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