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If the government decides to build a new highway,the first step would be to conduct a study to determine the value of the project.The study is called a
Defensiveness
A psychological reaction that occurs in response to a perceived threat, characterized by a protective behavior aimed to defend oneself from criticism or harm.
Substitutability
The degree to which one product or service can be replaced with another to satisfy the same need or want.
David McClelland
A psychologist known for his work on motivation theory, which includes the need for achievement, the need for affiliation, and the need for power.
Strategic Contingencies
A concept in organizational theory that emphasizes the importance of adaptable strategies in response to changing environmental conditions.
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