Scenario 13-5 A Certain Firm Produces and Sells Staplers. Last Year, It

question 282

Multiple Choice

Scenario 13-5
A certain firm produces and sells staplers. Last year, it produced 7,000 staplers and sold each stapler for $6. In producing the 7,000 staplers, it incurred variable costs of $28,000 and a total cost of $45,000.
-Refer to Scenario 13-5.The firm's fixed costs amounted to

• A)$7,000.
• B)$17,000.
• C)$28,000.
• D)$42,000.

Recognize the importance and methods of reducing buyer's dissonance.

Identify the difference between consumer and organizational buying behavior.

Describe common psychological buying needs.

Understand the personal influences on consumers' buying behavior.

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Definitions:

Withhold Positive Outcomes

A strategy or action where expected or deserved positive results are deliberately not provided or delayed.

Influence

The capacity or power to affect or shape the behavior, development, character, or decisions of others or the outcome of events.

Power

The ability to influence or control the behavior of people, institutions, or events.

Political Behaviour

Actions within an organization that are aimed at using power and influence to obtain personal or organizational goals.