When Price Is Below Average Variable Cost, a Firm in a Competitive

question 451

Multiple Choice

When price is below average variable cost, a firm in a competitive market will

• A)shut down and incur fixed costs.
• B)shut down and incur both variable and fixed costs.
• C)continue to operate as long as average revenue exceeds marginal cost.
• D)continue to operate as long as average revenue exceeds average fixed cost.

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Definitions:

Pure Monopoly

A market structure in which one firm sells a unique product, into which entry is blocked, in which the single firm has considerable control over product price, and in which nonprice competition may or may not be found.

R&D

Research and Development, which refers to the activities companies undertake to innovate and introduce new products or services.

Innovation

The process of creating new ideas, products, or methods that bring something novel to the market or society.

Marginal Utility

The additional contentment or value obtained by consuming one more unit of a good or service.