George and Jerry Are Competitors in a Local Market

question 318

Multiple Choice

George and Jerry are competitors in a local market. Each is trying to decide if it is better to advertise on TV, on radio, or not at all. If they both advertise on TV, each will earn a profit of $3,000. If they both advertise on radio, each will earn a profit of $5,000. If neither advertises at all, each will earn a profit of $10,000. If one advertises on TV and the other advertises on radio, then the one advertising on TV will earn $4,000 and the other will earn $2,000. If one advertises on TV and the other does not advertise, then the one advertising on TV will earn $8,000 and the other will earn $5,000. If one advertises on radio and the other does not advertise, then the one advertising on radio will earn $9,000 and the other will earn $6,000. If both follow their dominant strategy, then George will

• A)advertise on TV and earn $3,000.
• B)advertise on radio and earn $5,000.
• C)advertise on TV and earn $8,000.
• D)not advertise and earn $10,000.

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Definitions:

Layoff

The temporary or permanent termination of employment of an employee or a group of employees for reasons such as cost-cutting or downsizing.

Human Resource Management

The strategic approach to the effective management of people in a company or organization so that they help the business gain a competitive advantage.

Mergers And Acquisitions

The process of consolidating companies or assets, where 'mergers' is the combination of companies and 'acquisitions' is one company taking over another.

Effective

Achieving desired outcomes or goals with the least waste of time and effort; efficiency in action or use.