Scenario 16-5 Assume That a Local Bank Sells Two Services, Checking Accounts

question 191

Multiple Choice

Scenario 16-5
Assume that a local bank sells two services, checking accounts and ATM card services. Mr. Donethat is willing to pay $8 a month for the bank to service his checking account and $2 a month for unlimited use of his ATM card. Ms. Beenthere is willing to pay only $5 for a checking account, but is willing to pay $9 for unlimited use of her ATM card. Assume that the bank can provide each of these services at zero marginal cost.
-Refer to Scenario 16-5.If the bank is able to use tying to price checking account and ATM services,what is the profit-maximizing price to charge for the "tied" good?

• A)$14
• B)$10
• C)$9
• D)$8

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Definitions:

Machine Hours

A measure of the amount of time a machine is operated, used in costing and operational efficiency analysis.

Single Plantwide Factory Overhead Rate

A method of allocating manufacturing overhead costs uniformly across all units produced within a single factory.

Direct Labor Hours

The total hours worked by employees who are directly involved in the production of goods or services.

Regular Widget Production

The routine manufacture of a standardized product, often referred to in examples to illustrate production and economic concepts.