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When a profit-maximizing firm in a monopolistically competitive market charges a price higher than marginal cost,
Variable Costs
Costs that change in proportion to the level of output or activity, such as raw materials, labor, and utilities.
Output
The quantity of goods or services produced by a business, industry, or country.
Normal Profit
The payment made by a firm to obtain and retain entrepreneurial ability; the minimum income that entrepreneurial ability must receive to induce entrepreneurs to provide their entrepreneurial ability to a firm; the level of accounting profit at which a firm generates an economic profit of zero after paying for entrepreneurial ability.
Implicit Cost
The monetary income a firm sacrifices when it uses a resource it owns rather than supplying the resource in the market; equal to what the resource could have earned in the best-paying alternative employment; includes a normal profit.
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