A Recent Outbreak of Hepatitis Was Linked to a National

question 356

Multiple Choice

A recent outbreak of hepatitis was linked to a national fast-food restaurant chain. This is an example of a case in which

• A)brand name identity increases the effectiveness of markets.
• B)brand name identity can be detrimental to the profitability of a firm.
• C)advertising is ineffective in salvaging perceptions of product quality.
• D)advertising cannot be used to establish brand loyalty.

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Definitions:

External Environment

The conditions, entities, events, and factors surrounding an organization that influence its activities and choices.

Corporate Strategies

High-level strategies formulated by top management to achieve corporate objectives and manage the business portfolio and growth of an organization.

Intended Strategies

Intended strategies are the planned strategies that an organization decides to pursue to achieve its goals, reflecting deliberate decision-making processes.

Strategic Plan

A document that outlines an organization's long-term goals and the actions necessary to achieve them.