Eunice Consumes Coke Exclusively

question 255

Multiple Choice

Eunice consumes Coke exclusively.She claims that there is a clear taste difference and that competing brands of cola leave an unsavory residual taste in her mouth.However,in a blind taste test,Eunice is found to prefer generic store-brand cola to Coke eight out of ten times.The results of Eunice's taste test would reinforce claims by critics of brand names that

• A)consumers are always willing to pay more for brand names.
• B)brand names cause consumers to perceive differences that do not really exist.
• C)brand names cause consumers to be more sensitive to product differences.
• D)brand names are a form of socially efficient advertising.

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