Which of the Following Statements Regarding Brand Names in Advertising

question 170

Multiple Choice

Which of the following statements regarding brand names in advertising is false?

• A)Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
• B)Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
• C)Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
• D)Brand names can cause consumers to perceive differences in products that do not actually exist.

---

Definitions:

Olfactory Receptors

Specialized neurons in the nasal cavity that are responsible for the detection of odor molecules, leading to the sense of smell.

Gas Leak

The escape of gas, typically from a pipeline or container, into an area where it might pose a risk or danger.

Alerting

The process of quickly bringing to conscious attention any stimuli that signal a change in the environment, enabling an individual to prepare to respond.

Taste Buds

Sensory organs found on the tongue that allow us to experience different flavors, including sweet, salty, sour, and bitter.