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Figure 21-1
-Refer to Figure 21-1.All of the points identified in the figure represent possible consumption options with the exception of
Positive View of Oneself
An individual's perception or attitude towards themselves that is favorable, characterized by self-confidence and self-respect.
Physiological Needs
Basic human necessities such as food, water, shelter, and warmth that must be satisfied for survival.
ERG Theory
A motivational theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals are motivated to satisfy these needs.
Clayton Alderfer
An American psychologist known for his expansion of Maslow's hierarchy of needs with the development of the ERG (Existence, Relatedness, Growth) theory.
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