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People will spend more if real wealth
Expectancy Theory
A motivational theory that suggests an individual's performance is based on their expectations of the outcome and the value they place on that outcome.
Multiplier Effect
A phenomenon where a small change in a particular variable leads to larger changes in related variables, amplifying the original effect.
Goal-setting
The process of identifying specific, measurable, achievable, relevant, and time-bound objectives.
Targets
Specific goals or objectives that an individual or organization aims to achieve within a defined time frame.
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