​You Are at a Restaurant Deciding If You Would Like

question 10

Multiple Choice

​You are at a restaurant deciding if you would like some dessert after the meal.The dinner is over so you do not want anything else but the dessert.The opportunity cost of getting the dessert would include

• A)​Nothing,because you are already there
• B)Another round of appetizers possibly
• C)Anything else you could buy
• D)​None of the above

---

Definitions:

Central Route

A method of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of another method.

Financial Investment

An allocation of resources, typically money, into assets or endeavors expected to generate financial returns or growth over time.

Elaboration Likelihood Model

Theory identifying two ways to persuade: a central route and a peripheral route.