​An Airline's Flight Is About to Take Off

question 49

Multiple Choice

​An airline's flight is about to take off.It has a few empty seats left aboard.If it lowers its prices,it can fill the remaining seats and fly at full capacity.What should be done?

• A)​Sell the additional standby seats at a discount since the marginal costs of the additional passenger are almost zero and fly at full capacity
• B)Sell the additional standby seats without a discount
• C)Don't offer the additional seats for any price
• D)​none of the above

---

Definitions:

Customer Service Personnel

Employees tasked with assisting customers by addressing inquiries, solving problems, and providing information about products or services.

Unbundling

The process of breaking down a product or service into its component parts to offer them separately, often allowing consumers more choice and flexibility.

Product Set

A collection of products that a company manufactures or sells, often related in usage or marketed under a single brand.

Pricing Strategies

Plans developed by companies to determine the most appropriate price for their products or services, aiming to maximize profitability and market share.