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If average cost is decreasing,then marginal cost
Construal Level Theory
The theory that people focus more on concrete details when thinking about the near future and focus more on abstract meaning when thinking about the distant future.
Distant Future
A point in time that is far ahead from the present moment, often encompassing years or generations ahead.
Near Future
A time period that is shortly ahead, encompassing events that are expected to happen soon but have not yet occurred.
Ironic Processing
The idea that the more we try not to think about something, the more those thoughts enter our mind and distract us from other things.
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