​The RBV Perspective Is Based on

question 41

Multiple Choice

​The RBV perspective is based on

• A)​Resource mobility
• B)Resource immobility
• C)Resource heterogeneity
• D)​Only A&C

---

Definitions:

Behavioral Learning

Behavioral learning theory suggests that learning is the result of conditioning, where behavior is shaped through reinforcement or punishment, leading to a change in behavior patterns.

Response

The reaction to a specific stimulus or a set of conditions, often measured to assess outcomes in studies or customer feedback.

Reinforcement

In marketing, a strategy that involves using rewards or incentives to encourage repeat behavior or brand loyalty among consumers.

Cue

A signal or stimulus that triggers a response or guides behavior in a particular direction.