The Owner of a Recently Built Cruise Ship Is Deciding

question 66

Multiple Choice

The owner of a recently built cruise ship is deciding how to price its rooms.What advice would you give the owner?​

• A)​Since MR<MC,do not price to fill capacity
• B)Since MR<MC,price to fill capacity
• C)Since MR>MC,price to fill capacity
• D)​Both A&C

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Definitions:

Warehousing

The design and operation of facilities to receive, store, and ship products.

Promotion Mix

The blend of different marketing methods used by a business, such as advertising, sales promotion, public relations, and direct marketing.

Publicity

Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.

Selective Distribution

A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.