A Swiss Watch Company Advertises Its History of Superior Craftsmanship

question 6

Multiple Choice

A Swiss watch company advertises its history of superior craftsmanship.The company thinks that this will

• A)​Make the demand for the product more elastic
• B)Make the customers more sensitive to the price
• C)Not impact the demand for their product
• D)​None of the above

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Definitions:

Integrated Marketing Communications

A strategic approach that aims to unify all forms of communication and messaging across various marketing channels to ensure consistency and maximize the impact on the target audience.

Long-Term Relationships

Commitments between businesses and their stakeholders, such as customers or suppliers, focused on mutual growth, loyalty, and sustained interaction over time.

Buying Center

A group of individuals within an organization who are involved in the decision-making process for purchasing goods or services.

Influencer

An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.