​New Phone ShorTech,is a Smaller Company That Makes of Knockoff Consumer Electronic

question 55

Essay

​New Phone
ShorTech,is a smaller company that makes of knockoff consumer electronic devices including its Quadrant mobile phone.Sales had been doing okay for a number of months before ShorTech launched a massive advertising campaign in which it shows that its phone can do just about everything the industry leader phone can do.What change in pricing would you suggest for the Quadrant phone concurrent with the campaign?

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Definitions:

Outgroup Homogeneity

The tendency to view members of an outgroup as more similar to each other than members of one's in-group, often leading to stereotypical perceptions.

Ingroup Bias

The tendency for people to give preferential treatment and display more positive attitudes towards individuals who are members of their own group.

Outgroup Homogeneity

The perception that members of an outgroup are more similar to each other than they actually are, particularly when compared to the diversity observed within one's ingroup.

Just-world Phenomenon

The cognitive bias to believe that the world is inherently fair and that people get what they deserve.